At Mothercare, we aim to be to be the world’s leading mother and baby specialist in the markets in which we operate.

Our products are designed to meet the needs of mothers-to-be, babies and children up to the age of eight.

Our product offering includes clothing & footwear with children’s ranges from entry price offering mums everyday value to the more premium Little Bird and Baby K ranges and Blooming Marvellous, our maternity range; Home & travel which includes pushchairs, car seats, furniture, bedding, feeding and bathing equipment; and Toys mainly for babies.

All our ranges are supplemented with ranges from carefully selected third parties.

We sell our products through multi-channel retail and wholesale operations in the UK and through franchise operations across our International markets in Europe, the Middle East and Africa, Asia and Latin America